Page/Link: Page URL: HTML link: The Free Library. Retrieved Jan 04 2019 from Byline: Times News Service MUSCAT Asianet, the leading Indian television channel, has launched a dedicated Middle East channel to go on air. Currently, viewers of Asianet in the Middle East are offered the same programming schedules as that of the flagship channel in Kerala, which has been structured to suit the lifestyle of people residing in the south Indian state. Eoe1/4EoThere is a considerable difference in the lifestyle of Keralites in Kerala and the expatriate Keralite community living in the Middle East.
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As the leading and trusted television channel of thousands of Malayalis in the region, we believe that the difference in outlook and aspirations must reflect in our channelEoe1/4aos programming to fully connect with our loyal audience here,Eoe1/4Ayen said K. Madhavan, MD, Asianet Communications Ltd. The new dedicated 24x7 channel will structure its mainline programming schedule to suit the prime time, as per the Middle East time zone. Viewers in the Middle East can watch new blockbuster movies and all the weekend shows on Fridays instead of having to miss them on Sundays.
Eoe1/4EoThe new channel enables us to create special programmes for the Keralites in the Middle East and provide our advertisers with convenient time-slots,Eoe1/4Ayen added Madhavan. Eoe1/4EoWe are also planning to establish a dedicated studio for our Middle East programming.Eoe1/4Ayen Asianet Middle East has a dedicated events team, which organises special stage shows across the Gulf region during festive occasion of importance to the Keralites. Events like Ponnonam, Dance Party and Vishukaineetam have been massive crowd-pullers that brought together Malayalis in joyous celebration with Asianet. Eoe1/4EoWe have always been committed to stay connected with our viewers.
Asianet already has a powerful programming mix already that is focused on life in the Gulf. Programmes such as Gulf Round Up and City Lights give an overview of life in the Gulf. We were also the first to commence dedicated programming for events such as Dubai Shopping Festival, thus serving as a cultural bridge,Eoe1/4Ayen said Madhavan.
The Asianet Middle East 24x7 channel will replace the Asianet channel from Kerala in the Middle East. The official launch of Asianet Middle East will be held at a function to be held in Dubai on April 7. Muscat Press and Publishing House SAOC 2009 Provided by Syndigate.info an Albawaba.com company.